Before starting my music video I decided to determine my target audience. I found that my target audience would be part of the Christian culture and would be for around teen age and above. By doing this I had a better understanding of what I could do to make the music video, digipak and advert appeal to the target audience.
After knowing who the target audience I then asked them what they thought of different versions of the products. I did this so that I would get a better understanding of what they liked and disliked about them.
After making the first draft of my music video I then showed it to people from my target audience to see what they thought worked well and what didn’t work. After showing the first draft to my target audience they gave me some good comments about what they thought about the video.
Great video with great message
Good video but the verses are too similar
Looks very professional and would definitely show to friends
With these comments in mind I made changes to the video by changing the second verse as they said that it was too similar so I decided to re film the second verse with the actor in the scene not lip syncing. I also found that when asked if they thought they could see this video on a Christian music channel they could but said that to make it look authentic I should add titles, so I added the artists name and the song title at the beginning and at the end.
After making the changes to the video I showed them the video again to see what they thought. After seeing this version they said that it was an improvement on the original as they thought that with the addition of the titles it looked like an authentic music video. They gave comments like
Great video and a nice contrast with the two verses
Better than the first version
I like the choice of music and the location shots were good
After making the digipak, like after making the music video, I showed it to people from my target audience to get their opinion on it.
After showing them the first draft of my digipak they gave me good feedback by saying which areas they liked and areas where I could improve it.
Very good and authentic looking
The back image would be better as the front image
After hearing these comments I then made some changes where I retook some of the photos and used a better image as the front cover. I then showed people from my target group the new digipak and they gave me some good comments
Much stronger front image
Better than the first draft
Like after making the music video and the digipak, I showed it to people from my target audience to see what they thought about it
After seeing the first draft of the magazine advert, the people from my target group gave there thoughts about it. They gave comments like:
Strong Image and well edited
After hearing what the people from my target group thought about the advert and the redesign of the digipak I decided to change the image used for the advert to follow the convention of linking the digipak and advert.
After redesigning the advert I gave it to people from my target audience to get their opinions of it. they gave comments like:
Better than the original because the image is better
Good idea having the tour dates as it makes it more authentic
Looking back over the whole project I have found that audience feedback is very effective in making a media product as it helps the producer to find out what people think of the product.