By watching music videos from a range of genres I have found that there are three main types:
Performance videos are where it is the artist playing to a group of fans which creates an in concert feel. In the video for the song ‘Twenty Seven Million’ by LZ7 it was filmed at the Passion Confrence at Atlanta, Georgia. I think that the video is good becasue it is does not focus on the performance only.
Narrative videos are videos that tell any kind of story. The most common narrative mode is the love story, often with the action dominated by males and females who passively react or wait for something to happen. In the video for ‘Grenade’ by Bruno Mars, the story is that he is showing his love to his ex by pushing a piano to her house all the while saying what he’ll do for her. When he sees her with her new boyfriend he is do distraught he goes to a train track and then the video ends with the train about to hit him. I think that the video is good because the storyline is clear and easy to understand.
Conceptual videos rely on poetic form or the metaphor. They do not tell a story in linear fashion but create a mood or a feeling for the viewer which enhances the viewing experience. The video ‘Everybody Hurts’ by R.E.M. is a concept video because it does not follow a story like a narrative video but it does create a feeling for the viewer.